For this week’s assignment I
interviewed two people through e-mail regarding their use and knowledge of
financial statements. I asked them each
the same basic questions to understand two different ways that two people can
and do read financial statements.
I chose to interview two different
people familiar with financial statements in an attempt to understand how to
read them better. The 52-page PDF from
Merrill Lynch How to Read a Financial Report” was a bit dense.
First
is JT Sandone – Vanguard Strategy and Finance division
Could
you introduce yourself and give us a little background about yourself
professionally? Where do you currently
work and what is your role within that organization?
My name is J. T. Sandone and I’ve
worked for the Strategy and Finance division of Vanguard for the past four and
a half years during which time I’ve supported our International business. Throughout my tenure, I’ve been an individual
contributor and a people leader both in the United States and on assignment in
Australia and Canada. Currently, I lead
a small team responsible for the evaluation of customized pricing in pooled
fund and separately managed account structures for the International
institutional business as well as the mechanisms by which we implement these
customized pricing arrangements. I
joined Vanguard after completing graduate school.
Prior to business school and
graduate school, my experience as an individual contributor and a leader in
sales and operations management in science and information technology spans a
little over a decade.
In my role with Vanguard, I do not
work with financial statements; my responses below represent my personal
perspective about the usage and value of financial statements. For all responses below, I am speaking about
audited financial statements unless otherwise stated.
Why
are financial statements important to those not only in the financial services
industry, but those that are not as well?
Financial statements are important
to any investor (whether individual or institutional) because they are intended
to accurately depict an entity’s financial health. Each financial statement provides different
information; when evaluated as a collection, the statements help to provide a
more comprehensive perspective about the entity.
Financial statements are created
according to a large body of well-established rules, they translate an entity’s
activities into objective measures, they are certified by an entity’s
management to be accurate and complete, and they are further validated by an
independent third-party from a risk and controls perspective.
What
do financial statements tell us (please remember we don’t all work in the
financial services industry when answering)?
Because financial statements are
created according to a very specific set of rules, they are able to provide us
with insight we otherwise would not be able to discern. The value of financial statements can
discussed two ways – when they are evaluated singularly and also when they are
evaluated in comparison to other entities in the same industry.
When looking at the financial
statements of a specific entity, we are able to evaluate the financial health
of the entity. The statements provide us
with both point-in-time information (balance sheet) as well as period
information (income statement and cash-flow statement). Accordingly, we have a basis for an
intelligent analysis about the viability of an entity.
When looking at the financial
statements of a specific entity against the backdrop of other entities in the
same industry, we are able to evaluate the relative performance and
effectiveness of the management team.
From the statements, ratios can be derived and common-sized statements
can be compared. With these, we have a
basis for intelligent analysis about the competitiveness of an entity.
When
you first take a look at a financial report what is the first thing someone
should look at? Why would they look at
that first?
Financial statements are useful only
if they contain accurate information.
Accurate information can only be assured if effective controls are in
place. Because the auditor is
responsible to certify the controls, my advice is to start with the Auditor’s
Opinion. After reading the opinion, you
are better equipped to evaluate all other financial data presented. After the Auditor’s Opinion, I’d suggest
looking at the Balance Sheet to get an idea of how the period-end balances
compare for Shareholder’s Equity to discern the trend.
If
there is one segment of a financial statement that someone should be the most
familiar with, what section is that?
Why?
No single financial statement
provides a complete financial picture of the entity’s finances and all should
be reviewed together to understand the financial health of the entity. To choose one statement that someone should
be most familiar with, I might say the Cash Flow Statement.
The other two financial statements
are affected by accrual-based accounting (an attempt to match the timing of
revenues and expenses to the period in which they are generated). In the Cash Flow Statement, accrual impacts
are reversed out. As such, the Cash Flow
Statement indicates whether the entity is generating cash from its operations
and if the cash generation exceeds its cash consumption needs. With this information, you can intelligently
analyze the solvency of the entity.
Martin
L. Ward – Assistant Regional Audit Manager for the U.S. Department of Justice -
Office of the Inspector General (DOJ-OIG)
Could
you introduce yourself and give us a little background about yourself
professionally? Where do you currently
work and what is your role within that organization?
I graduated
Temple University in 1980 with a degree in Accounting (BBA-Accounting
concentration). I am a Certified Public Accountant (CPA), a
Certified Management Accountant (CMA), and a Certified Government Financial
Manager (CGFM).
After graduating
college I worked in the private sector for over 10 years with major
fortune 500 companies as a management accountant and internal auditor.
I've also worked in public accounting as a tax accountant and manager, and I
spent 5 years working in the banking industry as a Controller of a small
community bank. The bulk of my accounting work more recently has been with
the federal government. I worked for the Government Accountability
Office (GAO) as an Audit Manager for several years and currently work for the
Justice Department.
In my current position I am the Assistant Regional Audit Manager for the
U.S. Department of Justice - Office of the Inspector General
(DOJ-OIG). For the DOJ-OIG I work in the Audit Division. The Audit Division’s mission is to promote efficiency and
effectiveness while identifying waste, fraud, and abuse by conducting
sophisticated program and financial audits of Department of Justice operations.
In addition to performing independent evaluations and financial reviews of
programs, activities, and functions in the Department of Justice, the Division
also audits state and local governments as well as other organizations
receiving Department of Justice funding. My role is to oversee the work
of 2-3 staff member teams conducting audit assignments both within and external
to the Department of Justice. I also serve as the Fraud Coordinator for the
DOJ-OIG in Philadelphia assisting staff (Special Agents) from the OIG
Investigative Division on an as needed basis during the course of ongoing
investigations that require auditor assistance.
Why
are financial statements important to those not only in the financial services
industry, but those that are not as well?
I think the value of financial statements (FS) is dependent on the
user. I use FS mostly to evaluate a public company from the standpoint of
a potential investor. From my perspective financial statements let
me assess past and present performance (trends) so I can make an educated
decision on the future potential of a company. If I'm investing my money I
want currently profitable companies and those that will remain so and continue
to grow profitability in the future.
What do financial statements
tell us (please remember we don’t all work in the financial services industry
when answering)?
I think FS can tell multiple stories depending on the needs of the
user. In my case, I like to use the balance sheet (Statement of
Financial Condition) to assess current position at a point in time (generally
year-end) and compare it between the current and prior year end to see any
trends...favorable or not. I like the Cash Flows statement because it
lets me assess the ability of a company to meet its current obligations as well
as fund future growth. The Income Statement (sometimes referred to as the
Profit and Loss...P&L) is more of a glimpse of activity throughout the year
but good nonetheless in assessing year-to-year
trends.
When you first take a look at
a financial report what is the first thing someone should look at? Why
would they look at that first?
I actually like to look at the amount of debt (current and long-term)
that a company reports as its liabilities on the balance sheet relative to
total assets (ratio analysis). It tells me how "leveraged" the
company is and I look at this versus how much income the company generates and
assess its ability to cover its debt (repay loan obligations) and still have
positive growth (earnings). I also focus on the balance sheet current assests
versus current liabilities to see the ability of a company to meet its
current liabilities. A "low or poor "cash position on the
balance sheet causes me concern. Another important thing I look at
is the Notes to the FS to gain some insight on how the company operates.
If there is one segment of a
financial statement that someone should be the most familiar with, what section
is that? Why?
This is difficult to say because it depends on
the needs of the user. In my case I'm looking at historical and current
trends from all of the FS to assess whether I want to invest in the
company. I'm a big fan of using various financial ratios that can be
calculated based on the information on the FS. When I was working in the
banking industry I always looked at the Audit Report from the CPA firm
that did the audit of the FS, and my biggest concern was the ability of the
company to fully and timely repay the loan obligation. Personally, I like
to trend earnings and expenses from year to year from the Income Statement and
then assess a company’s debt position from the Balance Sheet by calculating and
analyzing various ratios.
After reading both their answers I thought it
was interesting to note the similarities and differences in a few answers. Both mentioned the importance of learning an
organizations health but Ward mentions how it’s dependent on the user and the
information you are trying to learn.
Sandone mentioned the importance of the Auditor’s Opinion first so
that you are ready to understand the rest of the data. Ward, however, looks at the amount of debt.
Receiving different answers just
showed how, although Financial Statements may see cut and dry, they really aren’t.
Justin, always nice to hear how real humans use this information to make decisions. After these interviews and your group project this week, do you feel more comfortable with these financial reports? Do you think this information could be presented in a clearer way? If so, any ideas on how to make financial information more tangible for the average investor?
ReplyDeleteI love anytime the phrase real humans is tossed around. I just wanted a clearer, more basic understanding of financial reports. Reading the 52-page PDF, it was easy to get lost from page to page. It's why I chose to interview two people that read/have read financial reports in different capacities. I assumed that in a communications school I wasn't the only one that may have been overwhelmed by the amount of information that was in the financial reports and hoped a basic summary of what was important would be helpful. Has anyone written financial reports for dummies because that's what I would read?
ReplyDeleteI think I definitely have a better understanding now. Instead of thinking of them as these daunting reports full of jargon that I may not ever use, I see their usefulness outside of an organizational setting.
Justin,
ReplyDeleteLike you, I found it interesting that your interview subjects emphasized the importance of the Auditor's Opinion. I consider myself a novice consumer of annual reports, so I am likely to assume that any licensed auditor is more knowledgeable than myself. But your interview subjects are adept at calculating their own ratios and must surely be familiar with some instances of auditor fraud.
As a communicator with a background in design, I'm very interested in how the format -- not just the content -- of a financial report can aid understanding for the average investor. Annual reports certainly run the gamut from formal to flashy. I'm looking forward to the presentations on Tuesday to see how our selected reports differ.