Friday, July 20, 2012

Week 10 -- Justin


I found Saba Colakoglu and Jon Littlefield’s Teaching organizational culture using a projective technique: Collage construction (2011) and chose it because it dealt with organizational culture (our readings) and making collages (our group assignment): It seemed perfect.

What I found interesting was Colakoglu and Littlefield’s (2011) three views/metaphors (metaphors and organization takes it back, week 1 maybe – so long ago) of an organization’s culture.  The first that they describe is of thinking of an organization as a country, or as they say “an independent variable that is part of the environment; the second is that organizations are “culture-producing phenomena in which culture results from human enactment and acts as the social or normative glue that holds an organization together; and third, that an organization can be thought of as an “iceberg” – there are many layers and you don’t see most of them (Colakoglu & Littlefield, 2011).

It’s the idea of the iceberg that caught my interest most though.  With organizations you see what they want you to see, Medtronic makes medical devices and that’s what they are known for (Denison & Mishra, 1995). However, it is driven by its “humanistic vision” (Denison & Mishra, 1995).  As a consumer, and also as someone that recently worked in a field that reviewed and opined on medical devices that were made by Medtronic, we never really thought of them as a.) and organization like ours and b.) that they had the same goal in the end – patient care. 

I’m going to stick with Medtronic as my example here because I can see them as their own country (they have a parent company and I don’t think they are as diverse as Philips who make medical devices and consumer electronics).  As a country, Medtronic is probably France while Philips would be the U.S. (all those united states).  And I see Medtronic’s culture in that “humanistic vision” that Denison and Mishra (1995) mention.  In the end, as an organization, as I said before, they want to help people.

That idea is probably what propelled the advancement of the organization originally, and then what brought it back after its bad spell that Denison and Mishra (1995) discuss.  This, I would assume, could be traced back to what Sorensen (2009) writes: “Normative order consisting of basic assumption about what are the ‘right” and ‘wrong’ kinds of behavior.  This mentality promotes the right behavior in the organization and results in the organization operating the same way.  Getting to this though, requires that employees agree upon an organization’s beliefs and mission and that all employees (management too) agree upon goals, and that working toward these goals is a choice that all employees make (Sorensen, 2009).  This idea, along with a management change in 1985, and reverting back to the “humanistic vision” originally held, allowed Medtronic to grow and succeed, showing that “involvement is a cultural trait that is related to effectiveness” (Denison & Mishra, 1995).

The collage part was totally irrelevant.  I think this reading was for an undergrad class and the students were asked to make a collage about their university representative of organizational culture.  Just a weird coincidence that we are making collages this week too.

References:

Colakoglu, S., & Littlefield, J. (2011). Teaching organizational culture using a projective technique: Collage construction. Journal of Management Education, 35(4), 564-585

Denison, D.R. & Mishra, A.K. (1995) Toward a theory of organizational culture and effectiveness.Organization Science, 6, p. 204-223

Sorenson, J. (2009) Note on Organizational Culture, Harvard Business School, pp. 1-6


2 comments:

  1. Justin, how would you characterize Medtronic's organizational culture based on Hofstede's dimensions (open vs. closed, tight vs. loose control, etc)? Sorenson (2009) notes that a strong organizational culture may be a liability in rapidly changing environments. Do you think this could be a problem for Medtronic?

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  2. I think based on Hofstede's dimensions it changes as Medtronic changed throughout it's life. Medtronic started more open and collective, although not a society, it was described as "humanistic" and serving as a "scientific-technical hub" that was truly out to benefit doctors and patients and as a result of its being open, it succeeded: It was trusted and respected because of its openness. As the company grew and tightened its culture and became more bureaucratic and had that tight control, it almost suffocated itself as it was out to benefit itself and not patients and healthcare. Once this mistake was realized and the organizational structure and culture loosened, Medtronic once again began to succeed and even out perform its larger competitors as it realigned and re-averted its mission back to helping others.

    I think it would only be a problem if the organization looses track of its mission. If Medtronic is out to help patients and it succeeds because it helps patients than whether it's strong or weak would make no difference as its employees pushing it forward. However, as soon as it it looses track of its mission and is only out to make a few dollars, then sure that strong culture of focusing on profits could be problematic.

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