This week’s readings present a variety of
approaches to organizational design, with proper regard given to strategy,
structure, processes, rewards and people – together known as the Star Model as
outlined by Galbraith (2011), as well as managing talent and information and
decision-making processes, among other concepts delineated by Worley &
Lawler (2006).
When considering organizational design
approaches in the real world, I found inspiration in an unlikely source:
professional hockey general managers. Mike Colligan, a contributor to
Forbes.com, recently interviewed Jason Farris, author of “Behind the Moves: NHL
General Managers Tell How Winners Are Built” and outlined a variety of
different approaches used by these general managers in the pursuit of the ultimate
goal: the Stanley Cup.
It should, of course, be stated that
professional hockey franchises are different from many other industries: the
teams need one another for the ultimate success of the business of hockey, and
with the advent of salary caps and shared television-rights funding, there is
more of a level playing field when it comes to funding than in typical
businesses.
What makes hockey a valid study in
organizational design is that when many other resources are equal, how a
general manager chooses to run his organization can be isolated as a primary
factor in the franchise’s success. Let us consider newly-appointed Montreal
Canadiens general manager Marc Bergevin, at the helm of one of the league’s
most storied franchises.
As Colligan explains, “Controlling the flow
of information and using it to drive internal decision-making is critical to
success, but no optimal method exists that automatically translates into
Stanley Cups.”
Worley & Lawler (2006) use a
near-identical conceptualization of a manager’s responsibilities regarding
information and decision-making: “to ensure good decision making, information
needs to be transparent and up-to-date, indicating the current condition of the
organization’s capabilities and providing a clear view of how the company is
performing relative to its competitors and its strategy” (p. 22).
In hockey, Worley & Lawler’s idea would
relate most closely to hockey operations and scouting, as a general manager’s
most important job is to select players that will fit into the team’s
philosophy, decisions he must make based on the information and recommendations
provided by his team of experts.
Bergevin is faced with a challenge similar to
leaders in other industries: how to best organize his staff. In the article, he
is quoted as saying “I’m
not scared of things I don’t know because I’m going to make sure I surround
myself with the people who can help me make the right decisions” (Colligan,
2012). This would indicate he favors a network approach, where the informal
organizational structure is ever-changing and “dependent
on actions taken by people through mobilizing personal ties, that the only
organizational structure that has reality for people is an informal one”
(Lorsch, p. 9).
The other option for Bergevin is to organize
his group of scouts and hockey operations professionals into silos, a
philosophy advocated by Lou Lamoriello, GM of the New Jersey Devils.
Lamoriello, Colligan explains, develops an environment where each scout
develops information for Lamoriello’s use and his alone, creating an
environment that favors quality knowledge over cooperation. While this more formally-structured approach
may not win Lamoriello many friends – inside or outside of his organization –
it does win hockey games, Colligan points out, as the Devils have been a
playoff team 14 of the last 15 years, as well as this year’s Eastern Conference
champions.
So how best to organize the off-ice team
around you? Marc Bergevin must tackle this issue this summer – some of the
league’s most passionate fans, not to mention the stewards of the league’s
third-most valuable franchise, are waiting.
References:
Colligan, M. (2012, May 25). What Makes A Successful NHL General
Manager? New Book Takes A Look. Forbes.
Retrieved from http://www.forbes.com
Galbraith, J. (2002). Designing Organizations. San
Francisco, CA: Jossey-Bass Publishers.
Galbraith, J. (2011). The Star Model. 1-6.
Lorsch, W. (1975). Note on organizational design. Harvard
Educational Review, 1-21.
Worley, C. & Lawler, E. (2006). Designing organizations that
are built for change. MIT Sloan Management Review, 48(1), 18-23.
Andrew, as a sports fan myself, I always find it interesting when organizational theories are applied in this area. You say that Bergevin's network is ever-changing. Do you think this is true or are the people in his advice network stable over time? It seems that when coaches move teams, they bring their staff with them.
ReplyDeleteYou also mention that this coach uses silos to isolate the chain of information. Because Lorsch (1975) emphasizes the role of integration in organizational design, do you think cooperation between scouts would be beneficial to the organization?
Hi Andrew,
ReplyDeleteAs a hockey fan (and player) reading this and making the connection between the hockey prospect program and how that works and the reading gave me a bit of that light bulb moment because I don't have the business background as such, so thanks for that.
It also reminded me of a story that I read published at www.philly.com on May 5, 2012, about how the Flyers acquired Claude Giroux and the system that that organization employees.
The system seems to be a mixture of the network and silo approach. The article describes the Flyers' GM Paul Holmgren stationing his scouts throughout the hockey world and having them report to him about the players in their silos.
But Holmgren also has various scouts take a look at various prospects from outside of their silos for a second opinion. This allows Holmgren to find players that have talent and the personal qualities that the Flyers look for in players based on research from various sources.
This combined approach might fall under Contingency Theory that Gareth Morgan discusses in "Images of Organization: The Executive Decision." Morgan writes "Management must be concerned, above all else, with achieving alignments and good fits(p. 44, 1997)". The approach also shows an understanding that the hockey world as a business is very fluid.
Your quote, "no optimal method exists that automatically translates into Stanley Cups" was particularly interesting. Hockey is a lot like many businesses, in that there are numerous factors contributing to their success that are outside the control of the business owners.
ReplyDeleteEven the very best players have bad seasons. Even the very best companies make bad decisions.
Glad to see there are some other fans of hockey - and of organizational theory - out there. As to Dr. Pade's question about Bergevin's network being ever-changing, I think a certain amount of turnover in the front office is to be expected with a new general manager like Bergevin, who will likely see his advice network stabilize over time (provided his initial decisions are correct and the team keeps winning). As for organizing his scouts, given their role as intelligence-gatherers, I would recommend keeping them separate, very similar to the approach Justin describes the Philadelphia Flyers taking. This way each scout can use their own individual judgment on players they evaluate and not be swayed by groupthink. When doing such imprecise work as evaluating hockey players, any steps you can take to increase objectivity are going to be beneficial.
ReplyDeleteAlso, Paul is exactly right - there's no way to guarantee success...but that's what makes it so much fun, right?