In my pursuit to better
understand the dissemination of ethical culture within organizations I recently
read a journal article titled The
Influence of Organizational Design on Knowledge Transfer by Martin-Perez et
al. (2012). The research team examined Spanish non-profits to gain insight into
the way knowledge transfer is affected by organizational design traits like
delegation and rewards systems (Martin-Perez, Martin-Cruz & Estrada-Vaquero,
2012). The NPOs examined serve people with disabilities. The researchers chose
this particular set of NPOs because, “providing assistance to people with
disabilities requires diverse technical staff with highly specialized knowledge”
and “Managers of these small NPOs do not have all these kinds of technical
knowledge, and thus they need to delegate to experts in order to take adequate
decisions” (Martin-Perez, Martin-Cruz & Estrada-Vaquero, p.11, 2012).
The design challenges in
NPO settings do not differ from the for-profit sector. It is my suspicion that
the for-profit world could learn a great deal about effective management
strategies through examining the NPO world more carefully. Even though it is slightly dated now, the
dilemma noted by Lorsch regarding managers treating research staff with the
same rigidity as production personnel (pp.10-11, 1975) is still relevant today
and could easily be remedied with the knowledge gained through the study
Martin-Perez et al. (2012) conducted. What seems obvious, and is probably the
first consideration that should be made, is the nature of research scientists’
work is dramatically different from production, and as such needs to be managed
differently regarding time flexibility. What is not so obvious is the need for
rewards. In examining the Spanish NPOs it was found that if an organization is
to remain relevant and viable it is essential that it establishes an effective
“intrinsic-rewards system” to keep employees engaged (Martin-Perez, Martin-Cruz
& Estrada-Vaquero, p.2, 2012).
But wait, what do
intrinsic rewards have to do with a highly compensated research scientist? It
is understandable NPOs need to offer something in order to keep specialists
around. Most NPOs don’t have the cash necessary to really keep these highly
functioning people engaged. There is more to it than just money though. Extrinsic
rewards work in concert with intrinsic rewards to retain highly trained
individuals as well as ensure the transfer and retention of important knowledge
within the organization even after they have left (Martin-Perez, Martin-Cruz
& Estrada-Vaquero, 2012). You are probably asking still, so what? Odds are
a highly compensated research scientist can most likely be a highly compensated
research scientist at more than just one organization. Who’s to say an employee
won’t pick up and leave (with all their knowledge) tomorrow to the competitor
down the street? Proper intrinsic rewards can help reduce the appeal of a move
and at the very least ensure an employee’s tacit knowledge is made explicit
knowledge before separation (Martin-Perez, Martin-Cruz & Estrada-Vaquero,
2012).
Galbraith dwelled
largely on the fact that an organization cannot stagnate and remain competitive
(2002). The way he sees it is in order to succeed a firm needs to be light
footed. When I originally read the two chapters from him I kept thinking of
Mohammad Ali, “Float like a butterfly, sting like a bee.” [Perhaps another
metaphor for Morgan; I highbred super butterfly-or just Ali… (1998).] This idea
seems to paraphrase, “Thus the challenge is to design organizations to execute
strategies when there are no sustainable competitive advantages. When product
advantages are not sustainable over time, the winners will be those who create
a series of short-term temporary advantages. Under this scenario, the leaders
will be future-oriented and will continuously create capabilities that lead to
customer value. They will move quickly to combine these capabilities to match
and surpass current advantages (including their own)” (Galbraith, p.75, 2002)
quite well. However, one advantage I see as
sustainable is always attracting and retaining the most talented employees
available in your industry. Part of the trick to doing this is having a reward
system set up that keeps them engaged holistically. As Worley and Lawler point
out traditional compensation systems “do little but reward people for
surviving” (p.20, 2006). When properly rewarded and motivated to progress these
individuals will fuel an organization with the knowledge requisite to stay
competitive. As Martin-Perez et al. succinctly noted, “Knowledge is the most
strategically important resource for organizations” (2012, p.3). I contest that
through proper talent management it is possible to retain, develop, and ensure
the continual progression of organizational knowledge.
References
Galbraith,
J.R. (2002). Designing a reconfigurable organization. In Designing organizations:
An executive guide to strategy, structure, and process (pp. 73-90). San
Francisco, CA: Jossey-Bass.
Galbraith,
J.R. (2002). Introduction: Six immutable forces shaping today's organization.
In Designing organizations: An executives guide to strategy, structure, and
process (pp. 1-8). San Francisco, CA: Jossey-Bass.
Lorsch,
J.W. (1975). Note on organizational design. Boston, MA: Harvard Business
School.
Martin-Perez,
V., Martin-Cruz, N., & Estrada-Vaquero, I. (2012). The influence of organizational
design on knowledge transfer. Journal of Knowledge Management, 16(3),
1-32.
Morgan,
G. (1998). Nature intervenes: Organizations as organisms. In Images of
organization (pp. 35-67). Thousand Oaks, CA: Sage Publications, Inc.
Worley,
C., & Lawler, E. (2006). Designing organizations that are built to change.
MITSloan Management Review, 48(1), 19-23.
When I saw the words "knowledge transfer" in the article title, I was happy to see something on a subject I've wondered about as I was going through this week's readings. How do you hold on to the accomplishments and knowledge of your team players once they leave the team? Proper handovers are rare. When an employee leaves, it's not always in the best of moods, and thus he or she might be inclined to take his or her knowledge with them. And so the employee stepping in afterward is sometimes left to reinvent the wheel. I agree with Nik's conclusion in the last line. It all boils down to the talent (read: integrity) of the staff. And staff talent must be incentivized. Why should the scientists studied in Nik's article be different from the rest of us? At the end of the day, an institution is only as strong as its core institutional knowledge.
ReplyDeleteWhat is really intriguing to me is pondering what will be next in the evolution of business value. We've progressed from industrial capabilities, to technological capabilities, and now to informational capabilities (or capacities, depending on how you look at it...) What is next though?
DeleteThis also ties into the reading about metaphors. A couple years back a physicist I follow, Paul Davies, published a book that was more or less a collection of lectures on how information has changed our perception of reality. Within the book Information and the Nature of Reality one of the contributors captures the importance technology of the day plays in defining our reality. Think about it, first the universe was a machine, then a computer, and now an information system. What's next? I'm not sure, but if you can put your finger on it you're likely the world's next billionaire! (or infamous scientist?)
Nik, this week you mention many topics we will be covering in this course. Intrinsic and extrinsic rewards are extremely important when incentivising employees, and we will be covering them in more depth toward the end of the semester. For this company, it seems particularly important that its employees love what they do - this is the tie that binds them to a certain NPO. While another organization may provide more extrinsic benefits in the form of high salary or large bonuses, these types of rewards can actually undermine intrinsic rewards.
ReplyDeleteWill mentioned employee turnover in his comment. We will also take a look at knowledge transfer through networks after the midterm. The goal is to transfer not only explicit knowledge but tacit knowledge as well, so that when a team member leaves, some of their knowledge can be left behind.